For companies that need an experienced, independent perspective before committing time, budget or resources.
For a new venture, a repositioning or a brand that no longer reflects the business.
For ideas and services that need a clear, useful and carefully designed digital experience.
For brands that need distinctive image and video content without defaulting to a single production method.
Medical test results translated into a clear and reassuring app experience for LifeTrack.
From the first sketch to a recognisable symbol — an identity for a new way to create music.
I start by understanding the business, audience and context—so the work solves the right problem and has a clear purpose.
I clarify the options, priorities and trade-offs, then turn them into a focused brief or creative direction.
I develop the work myself or lead the right specialists, using prototypes and feedback to improve the result before delivery.
Maardh is my independent design advisory and creative practice. I work directly with founders and companies to clarify what they need, set the creative direction and turn it into effective design.
My background spans design, music and entrepreneurship. As Design Director at X5 Music Group, I co-developed the concepts and titles behind international bestselling albums and created their cover artwork. I have since worked directly with Sony Music in the US, Warner Music, Universal Music, Capitol Records and The Orchard.
After X5, I co-founded Cover Art Factory, offering ready-made and custom album artwork, and later Yaygoo, a social media marketing company.
I stay personally involved throughout every Maardh project. When an assignment calls for additional expertise, I bring in trusted specialists while remaining responsible for the direction and the result.
Connect with me on LinkedInTell me what you’re building, what decision feels difficult
or where design needs to work harder.