A distinctive restaurant identity.
A visual identity for Mister Plankstek, carried through its website, menus and social media.
Visual identity, website, menus and social media content.
A new direction, made visible.
The restaurant owner had already decided on the new concept and name. The design brief was to give that change a visible identity—not to invent a different restaurant concept.
One identity across the customer experience.
The graphic direction connected the website, menus and social media content. These were different formats with the same job: make the restaurant recognisable wherever customers encountered it.
The work delivered an identity and a set of everyday applications that the restaurant could use together.